Privacy Policy

1. About this policy

This Privacy Policy describes how Surelii LLC ("Surelii," "we," "us," or "our") handles personal information when you visit our website, request information or a quote, use our AI-assisted tools, communicate with us, or otherwise use our services.

Surelii is an insurance technology and agency service, not an insurance carrier. Insurance carriers have their own privacy practices and notices, which may apply when you proceed with an application.

2. Information we collect

We may collect the following categories of information:

• Contact and identification information, such as your name, email address, telephone number, state, date of birth, and preferred language.
• Insurance and eligibility information, such as coverage goals, tobacco or nicotine use, general health responses, and other information you choose to provide.
• Communications, including messages, chatbot conversations, call or text records, form responses, and customer-support requests.
• Technical and usage information, such as IP address, browser and device details, pages viewed, referring URLs, and interactions with our website.
• Information from service providers, licensed agents, insurance carriers, marketing partners, and publicly available sources, as permitted by law.

3. How we use information

• Respond to your questions and quote requests and connect you with a licensed insurance agent.
• Evaluate potential insurance options and help facilitate an application with participating carriers.
• Communicate with you by email, telephone, or text message according to your choices and applicable law.
• Operate, personalize, secure, troubleshoot, and improve our website, services, and AI-assisted tools.
• Prevent fraud, protect legal rights, comply with legal obligations, and enforce our agreements.
• Measure advertising and website performance and understand how visitors use our services.

4. How we share information

We may share personal information only as reasonably necessary with:

• Licensed insurance agents, agencies, and insurance carriers to respond to your request, evaluate options, or process an application.
• Vendors that support hosting, analytics, customer relationship management, communications, security, AI-assisted services, and other business operations.
• Advertising and analytics partners, subject to applicable choices and law.
• Government authorities, regulators, courts, or other parties when required by law or necessary to protect rights, safety, and security.
• A successor or participant in a merger, financing, acquisition, reorganization, or sale of business assets.

5. Cookies and tracking technologies

We and our service providers may use cookies, pixels, scripts, and similar technologies to operate the site, remember preferences, understand usage, measure campaigns, and improve our services. Browser settings may allow you to block or delete cookies, although some features may not work correctly afterward.

6. Calls, texts, and email

When you provide contact details and the requested consent, you authorize Surelii and its licensed agents or service providers to contact you about your inquiry, including by call, text message, or email. Message and data rates may apply. Consent is not a condition of purchasing insurance. You may opt out of marketing texts by replying STOP and request help by replying HELP. You may unsubscribe from marketing email using the link in the message. Transactional or legally required communications may still be sent.

7. Data retention and security

We retain personal information for as long as reasonably necessary for the purposes described here, including servicing requests, meeting legal and regulatory obligations, resolving disputes, and enforcing agreements. Retention periods vary by the type of information and applicable requirements.

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system or method of transmission is completely secure, so we cannot guarantee absolute security.

8. Your choices and privacy rights

Depending on where you live, you may have rights to request access to, correction of, deletion of, or a copy of certain personal information, and to opt out of certain targeted advertising, sharing, or sales as those terms are defined by applicable law. You may also have the right not to receive discriminatory treatment for exercising a privacy right.

To submit a request, contact us using the details below. We may need to verify your identity and may retain information necessary to document and complete the request. You may use an authorized agent where permitted by law.

9. Children’s privacy

Our services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, please contact us so we can take appropriate action.

10. External services and links

Our website may include links to or features provided by third parties. Their privacy practices are governed by their own policies, and we are not responsible for those practices. Review their notices before providing information.

11. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised version here and update the effective date. Material changes may also be communicated as required by law.

12. Contact us

For questions or privacy requests, contact Surelii LLC at hello@surelii.com or (310) 704-1062.